Riverdale star Lili Reinhart has been named a brand ambassador for Lancel, fronting the French fashion house's latest campaign.

The American actress commented 'Being, obviously, in the industry, I’m exposed to a lot of designers that I otherwise wouldn’t have been, so I had heard of the brand. I appreciate the history of it, so that’s kind of what inspired me, and that it’s French and it’s not, maybe, a partnership that people would expect me to do'.